Become
a Digital Marketing Strategist
Digital marketing strategists
help companies, institutions and organizations use
online tools and platforms to reach and engage their
audiences in order to achieve their marketing objectives.
This 100% online course will teach you the conceptual
foundations and practical skills digital marketing
strategists use to attract interest, gain prospects
and convert leads into sales. Key topics include the
use of media campaigns, email marketing, content marketing,
and building sales funnels.

Job
Outlook for Digital Marketing Strategists
Digital marketing strategist
is among the most dynamic careers of the 21st century.
Survey data from General Assembly indicates a 33%
talent gap for digital marketers, which signals that
33% of companies who want to hire digital marketing
strategists are unable to do so.
According to PayScale.com,
early-career digital marketing strategists with 1-4
years of experience earn $54,257 in total compensation
per year, on average. With 5-9 years of experience,
the average total compensation is upward of $68,706.
A digital marketing manager has a similar but more
advanced role, often overseeing strategists or digital
marketing teams, and can make upwards of $80,000 annually.
Digital marketing strategists
may also work on a freelance basis. ZipRecruiter.com
places the national average salary for freelance marketing
specialists at $68,970 per year. Top freelance digital
marketers can command over $127,000 per year.
Digital
Marketing Strategist FAQs
WHAT
DO DIGITAL MARKETING STRATEGISTS DO?
Digital marketing strategists are responsible for
creating, implementing, managing and improving an
online marketing strategy. They use digital tools
to research audience characteristics and interests,
craft messages, communicate to their intended audience,
engage interest and ultimately sell a product, service,
concept or message. They may also oversee teams of
in-house or freelance creative, analytical, or marketing
professionals.
WHAT
JOB TITLES ARE ASSOCIATED WITH DIGITAL MARKETING STRATEGIST
JOBS?
Although titles can vary across organizations and
industries, digital marketing strategists' job titles
may include the following:
• Digital marketing
manager
• Digital strategist
• Director of digital marketing
• Director of web marketing
• Director of SEO operations
• Internet marketing specialist
• Internet marketing specialist
• Paid search manager
• Pay-per-click manager
• SEM manager
• SEM specialist
• SEO manager
• SEO specialist
• Web marketing manager
• Web marketing specialist
IS DIGITAL
MARKETING STRATEGIST A GOOD CAREER FOR REMOTE WORK?
Yes, because digital marketing is internet-based and
mobile by nature, digital marketing strategist is
considered an excellent career option for remote,
freelance, or work from home opportunities. The Digital
Marketing Institute reports that there are more digital
marketing jobs available than digital marketers to
fill them. The shortage is forcing companies to turn
to outsource solutions, which opens excellent freelance
and entrepreneurial options.
WHAT
TRAINING IS REQUIRED TO BECOME A DIGITAL MARKETING
STRATEGIST?
Generally, digital marketing strategists need expertise
in these broad areas:
• Analysis, in order
to assure a data-driven approach to their work
• Communication (and persuasion), which manifests
as an ability to create themes and messages
• Technology, to keep up with an ever-expanding
array of tools, methods and platforms available
to them
• Management, to create, organize, launch
and oversee marketing campaigns
Course
Objectives
Learn the foundations of digital
marketing, including email, and PPC
Understand and practice content
marketing best-practices, including copy writing,
SEO, and editorial calendars
Learn the framework and practices
for campaign management, including budgets, planning,
and implementation
Learn to create positive digital
marketing feedback loops using sales, quality reviews,
and customer relationship management

Prerequisites
There are no prerequisites
to take this course.
Curriculum
Introduction to Marketing
The Marketing Mix
Market Research
Market Trends
International Marketing
Sustainable Marketing
Brand Management
Analyzing Consumer Behavior
Project Work
Financial Planning
Integrated Marketing Planning
Put It into Action
Direct Marketing Planning
Putting Direct Marketing into Action
Websites for Marketing
Develop Original Concepts
Writing Copy
Develop Advertising Campaign
Multiplatform Digital Advertising
SEO Strategy
Social Media Engagement
Google Adwords
Email Marketing
Instructor
Liselle Turner
Liselle Turner is a content writer and project manager.
In addition to her background in advertising, she
has worked in the learning and development industry.
Turner holds a Bachelor of Business, a Diploma of
Hospitality and Management, and a Certificate IV in
Assessment and Workplace Training.
Registration
and Enrollment
This course is 100% online. Start anytime.

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