Merced College
Business and Community Education

Online Offerings

 

 

Online Digital Marketing Strategist Course

Become a Digital Marketing Strategist

Digital marketing strategists help companies, institutions and organizations use online tools and platforms to reach and engage their audiences in order to achieve their marketing objectives. This 100% online course will teach you the conceptual foundations and practical skills digital marketing strategists use to attract interest, gain prospects and convert leads into sales. Key topics include the use of media campaigns, email marketing, content marketing, and building sales funnels.

 

Job Outlook for Digital Marketing Strategists

Digital marketing strategist is among the most dynamic careers of the 21st century. Survey data from General Assembly indicates a 33% talent gap for digital marketers, which signals that 33% of companies who want to hire digital marketing strategists are unable to do so.

According to PayScale.com, early-career digital marketing strategists with 1-4 years of experience earn $54,257 in total compensation per year, on average. With 5-9 years of experience, the average total compensation is upward of $68,706. A digital marketing manager has a similar but more advanced role, often overseeing strategists or digital marketing teams, and can make upwards of $80,000 annually.

Digital marketing strategists may also work on a freelance basis. ZipRecruiter.com places the national average salary for freelance marketing specialists at $68,970 per year. Top freelance digital marketers can command over $127,000 per year.

 

Digital Marketing Strategist FAQs

WHAT DO DIGITAL MARKETING STRATEGISTS DO?
Digital marketing strategists are responsible for creating, implementing, managing and improving an online marketing strategy. They use digital tools to research audience characteristics and interests, craft messages, communicate to their intended audience, engage interest and ultimately sell a product, service, concept or message. They may also oversee teams of in-house or freelance creative, analytical, or marketing professionals.

WHAT JOB TITLES ARE ASSOCIATED WITH DIGITAL MARKETING STRATEGIST JOBS?
Although titles can vary across organizations and industries, digital marketing strategists' job titles may include the following:

• Digital marketing manager
• Digital strategist
• Director of digital marketing
• Director of web marketing
• Director of SEO operations
• Internet marketing specialist
• Internet marketing specialist
• Paid search manager
• Pay-per-click manager
• SEM manager
• SEM specialist
• SEO manager
• SEO specialist
• Web marketing manager
• Web marketing specialist

IS DIGITAL MARKETING STRATEGIST A GOOD CAREER FOR REMOTE WORK?
Yes, because digital marketing is internet-based and mobile by nature, digital marketing strategist is considered an excellent career option for remote, freelance, or work from home opportunities. The Digital Marketing Institute reports that there are more digital marketing jobs available than digital marketers to fill them. The shortage is forcing companies to turn to outsource solutions, which opens excellent freelance and entrepreneurial options.

WHAT TRAINING IS REQUIRED TO BECOME A DIGITAL MARKETING STRATEGIST?
Generally, digital marketing strategists need expertise in these broad areas:

• Analysis, in order to assure a data-driven approach to their work
• Communication (and persuasion), which manifests as an ability to create themes and messages
• Technology, to keep up with an ever-expanding array of tools, methods and platforms available to them
• Management, to create, organize, launch and oversee marketing campaigns

 

Course Objectives

Learn the foundations of digital marketing, including email, and PPC

Understand and practice content marketing best-practices, including copy writing, SEO, and editorial calendars

Learn the framework and practices for campaign management, including budgets, planning, and implementation

Learn to create positive digital marketing feedback loops using sales, quality reviews, and customer relationship management

 

Prerequisites

There are no prerequisites to take this course.

 

Curriculum

Introduction to Marketing
The Marketing Mix
Market Research
Market Trends
International Marketing
Sustainable Marketing
Brand Management
Analyzing Consumer Behavior
Project Work
Financial Planning
Integrated Marketing Planning
Put It into Action
Direct Marketing Planning
Putting Direct Marketing into Action
Websites for Marketing
Develop Original Concepts
Writing Copy
Develop Advertising Campaign
Multiplatform Digital Advertising
SEO Strategy
Social Media Engagement
Google Adwords
Email Marketing

 

Instructor

Liselle Turner
Liselle Turner is a content writer and project manager. In addition to her background in advertising, she has worked in the learning and development industry. Turner holds a Bachelor of Business, a Diploma of Hospitality and Management, and a Certificate IV in Assessment and Workplace Training.

 

Registration and Enrollment
This course is 100% online. Start anytime.

 

 

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Digital Marketing Strategist Freight Broker/Agent Training Human Resources Professional Human Resources Professional with Payroll Practice and Management

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Pharmacy Technician Professional Bookkeeping with QuickBooks 2019 Professional Bookkeeping with QuickBooks 2019 and Payroll Practice and Management Retail Customer Service      

 

Merced College
Business and Community Education

For More Information About a Program, Please See our Contact Us for Staff and Contact Information

 

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Merced, CA 95340

 

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